The first of our critical goals is to dramatically increase attendance and participation by actively engaging the next generation of museumgoers. To do this effectively requires reaching out to them by identifying innovative ways to activate the Museum experience virtually and digitally, increasing access to the Museum through extended opening hours, and discovering exciting new methods of presenting and interpreting our collections.
To become Philadelphia’s most accessible, engaging, and vibrant cultural institution, we need to respond to shifting expectations of what a twenty-first-century museum should be. This begins with a commitment to adapting our galleries for new uses and renovating our landmark buildings so they are as welcoming and accessible as possible. It continues with exploring the groundbreaking potential of digital tools to enable our audiences to shape their own encounters with our collections and programs, and allow us to share the transformative power of the arts with people around the world.
Our world-renowned collections are our most important resource. To ensure their incomparable role as a source of discovery and delight for present and future generations, we must make a sustained commitment to their creative presentation in our galleries, to interpreting them with the interests of our audiences in mind, and to increasing access to them both onsite and online.
The Philadelphia Museum of Art’s founders envisioned the Museum as an indispensable resource for the community, and this remains at the very heart of our mission. To best fulfill our role as a civic institution, we must strengthen our educational services, our relationship with the city’s public schools, and our programming for families. Serving as a vital resource for arts education will also mean developing new and productive partnerships with other cultural organizations, as well as colleges and universities. These are all critical investments in our city’s future, and are representative of our dedication to the power and continuing relevance of the arts in our lives.