Charles Croce, a broadly accomplished communications professional with more than 25 years of experience, has been named Director of Marketing and Public Relations at the Philadelphia Museum of Art. Mr. Croce has a diverse background of public relations, advertising and marketing practice within public, private and not-for-profit organizations. Most recently, as Associate Vice-President for Marketing and Public Relations at William Paterson University, New Jersey, Mr. Croce led communications efforts for an educational institution serving 9,000 students and an extensive public. Between 1989 and 1998, Mr. Croce served as Director of Corporate Communications for Lufthansa German Airlines, where he was responsible for all of the company's internal and external communications in the Americas, as well as its many corporate sponsorship initiatives. Appointed in 1979 as a Vice President for Public Relations at N. W. Ayer, Inc., an eminent advertising agency, Croce developed and supervised the arts and culture corporate support partnerships for AT&T, at the time the largest corporation in the United States. During the 1970s, Croce served as the Director of Public Relations for the New York Philharmonic; Director of Publicity for the Saratoga Performing Arts Center, New York; and Director of Sales and Promotions for the Washington Opera at the Kennedy Center. In his new position, Mr. Croce will oversee the development and implementation of publicity, advertising, special events, web communications and tourism initiatives for the Philadelphia Museum of Art, the Rodin Museum, and the Historic Houses of Fairmount Park.
"We are particularly delighted to welcome Charles as we look forward to the Museum's 125th-anniversary celebration in 2001 and prepare for the many opportunities this milestone year will offer in highlighting our superb collections as well as a wealth of exhibitions, popular and educational programs, and publications for local audiences as well as those across the country and around the world," said Anne d'Harnoncourt, Director and Chief Executive Officer of the Philadelphia Museum of Art.
Gail Harrity, the Museum's Chief Operating Officer, noted, "Charles Croce comes to us with a remarkable breadth of experience gleaned in a variety of challenging regional, national and international contexts, and will contribute substantially to the Museum's effort to bring our diverse offerings to the attention of the many individuals and communities that we serve."
After receiving his B. A. from Montclair State College, Mr. Croce pursued graduate studies in theater and arts administration at American University. He has lectured at a number of academic institutions, including the Yale School of Public Administration, George Washington University, American University, George Mason University, and the University of Rhode Island, where he served as an Executive-in-Residence. Mr. Croce is a member of the adjunct faculty at New York University, where he teaches a graduate course in marketing for performing arts administrators.
Other developments in the Department of Marketing and Public Relations: Norman Keyes, Jr., who joined the Museum in September 1999 as Manager of Media Relations, has been named Director of Media Relations. Mr. Keyes came to the Museum from the J. Paul Getty Trust, where he served as Public Affairs Associate for Press and Media Relations. Finally, Camille Focarino, who previously served as Director of Programs and Special Events for Development and Alumni Relations at the University of Pennsylvania, has been named the Museum's Director of Special Events.