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August 11th, 2004
College Day on the Parkway Kicks Off City Festival

Philadelphia, PA (August 10, 2004) – The Philadelphia Museum of Art announced today that the 18th annual College Day on the Parkway is scheduled for Saturday, October 2, 2004. Offering free college student admission to 11 participating cultural institutions, College Day on the Parkway will launch the Campus Philly Kick Off (October 2 to 9), presented by the City of Philadelphia. The event coincides this year with the opening of the Museum’s special exhibition African Art, African Voices, which college students will be able to visit free of charge. In addition to visiting the exhibition, students will enjoy performances and the African Marketplace on the Museum’s East Terrace.

Attracting over 2,000 students for College Day on the Parkway last year, the Philadelphia Museum of Art organizes this annual event. Marla Shoemaker, the Museum’s Senior Curator of Education said: "It is a distinct pleasure to work with the other participating institutions during this citywide effort to introduce new and returning college students to the wealth of arts and culture available in Philadelphia."

In addition to the opportunity to experience art, history, and science exhibitions for free, students are invited to enter a drawing for prizes that include movie passes and dinners at popular area restaurants. Raffle tickets, available at every College Day site, must be stamped by at least three institutions and returned to the last site visited.

Free buses run between the participating institutions from 10:00 a.m. to 5:30 p.m. For public transportation information, call SEPTA at (215) 580-7800.

Participating institutions for College Day on the Parkway are:
Academy of Natural Sciences (10:00 a.m.-4:30 p.m.)
19th Street and Benjamin Franklin Parkway

Eastern State Penitentiary Historic Site (10:00 a.m.-5:00 p.m.)
22nd Street and Fairmount Avenue

Fabric Workshop and Museum (12:00 p.m.-4:00 p.m.)
1315 Cherry Street

Franklin Institute Science Museum (9:30 a.m.-5:00 p.m.)
20th Street and Benjamin Franklin Parkway

Free Library of Philadelphia (9:00 a.m.-5:00 p.m.)
19th and Vine Streets

Galleries at Moore College of Art and Design (12:00 p.m.-4:00 p.m.)
20th Street and Benjamin Franklin Parkway

Institute of Contemporary Art at the University of Pennsylvania (11:00 a.m.-5:00 p.m.)
118 South 36th Street

Pennsylvania Academy of the Fine Arts (10:00 a.m.-5:00 p.m.)
Broad and Cherry Streets

Philadelphia Museum of Art (10:00 a.m.-5:00 p.m.)
26th Street and Benjamin Franklin Parkway

Rodin Museum (10:00 a.m.-5:00 p.m.)
22nd Street and Benjamin Franklin Parkway

University of Pennsylvania Museum of Archaeology and Anthropology (10:00 a.m.-4:30 p.m.)
33rd and Spruce Streets

The Philadelphia Museum of Art is among the largest museums in the United States, with a collection of more than 227,000 works of art and more than 200 galleries presenting painting, sculpture, works on paper, photography, decorative arts, textiles, and architectural settings from Asia, Europe, Latin America, and the United States. Its facilities include its landmark Main Building on the Benjamin Franklin Parkway, the Perelman Building, located nearby on Pennsylvania Avenue, the Rodin Museum on the 2200 block of the Benjamin Franklin Parkway, and two 18th-century houses in Fairmount Park, Mount Pleasant and Cedar Grove. The Museum offers a wide variety of activities for public audiences, including special exhibitions, programs for children and families, lectures, concerts and films.

For additional information, contact the Communications Department of the Philadelphia Museum of Art phone at 215-684-7860, by fax at 215-235-0050, or by e-mail at pressroom@philamuseum.org. The Philadelphia Museum of Art is located on the Benjamin Franklin Parkway at 26th Street. For general information, call (215) 763-8100.

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