In the Light of it's Record of Cures take Hood's Sarsaparilla
Designed by C. E. A., French?
Date:
1896Medium:
Color lithograph (poster)Dimensions:
Sheet: 42 x 29 1/4 inches (106.7 x 74.3 cm)Curatorial Department:
Prints, Drawings, and PhotographsObject Location:
1977-47-1Credit Line:
The William H. Helfand Collection, 1977
1896Medium:
Color lithograph (poster)Dimensions:
Sheet: 42 x 29 1/4 inches (106.7 x 74.3 cm)Curatorial Department:
Prints, Drawings, and PhotographsObject Location:
Currently not on view
Accession Number:1977-47-1Credit Line:
The William H. Helfand Collection, 1977
Social Tags [?]
1896 [x] 1896 lithograph [x] 19 century advertising [x] 1977 [x] 19th century advertisement [x] 19th century art [x] 19th century medicine [x] 19th century poster [x] advertisements [x] alcoholic softdrink [x] antique advertisement [x] antique lithograph [x] antique poster [x] baseless claims [x] c. e. a. [x] c. e. a. french [x] c. i. hood and co. [x] c.e.a [x] cool colors [x] disability [x] early [x] early century medicine [x] eloquent [x] female subject [x] gloomy [x] health advertisement [x] helfand [x] helfand collection [x] herbal medicine [x] homeopathic remedies [x] hood's blue moon [x] hood's medicine [x] hood's sarsaparilla [x] hood's woman in blue coat [x] in the light [x] medical advertisement [x] medicinal [x] medicinal cure [x] muted [x] natural medicine [x] nhd 1877 to 1900 medicine [x] panaceas [x] patent medicine [x] photograph [x] picture of health [x] pop culture [x] popular culture [x] poster [x] poster art [x] prints [x] record of cures [x] sasparilla [x] softdrinks [x] vintage advertisement [x]Explore the Collections
Picture of Health: Images of Medicine and Pharmacy from the William H. Helfand CollectionHood's Sarsaparilla was claimed to cure a variety of serious problems, including eczema, cancerous tumors, catarrh, rheumatism, consumption, and dropsy. It contained about 18 percent alcohol and assorted herbs and roots such as sarsaparilla, licorice, and a drug resembling senna, which was largely responsible for its basic laxative effect. The poster does not focus on the product's indications, however, but urges its use "In the Light of its Record of Cures," a concept effectively reinforced by the model facing the light. Hood's Sarsaparilla had in fact been on the market for twenty years before this poster was published. William H. Helfand, from The Picture of Health: Images of Medicine and Pharmacy from the William H. Helfand Collection (1991), p. 30.
